Privacy Policy

1) Introduction and Contact Details of the Data Controller

1.1 Welcome to Elena’s Loft

We appreciate your interest in our boutique. Protecting your personal privacy is a top priority for us. This Privacy Policy outlines how we collect, use, and safeguard your personal data when you browse our website, interact with our platform, or purchase from our collection. Personal data refers to any information that can be used to personally identify you.

1.2 Data Controller

The party responsible for data processing on this website under applicable data protection laws is:

Elena’s Loft

Email: info@elenasloft.com

The data controller is the individual or legal entity that determines the purposes and means of processing personal data, either alone or jointly with others.

1.3 Security and Encryption

To ensure the security of data transmissions and protect confidential content (such as orders, payment details, or inquiries sent to the data controller), this website utilizes state-of-the-art SSL or TLS encryption. You can verify that a connection is securely encrypted by checking for the "https://" string and the padlock icon in your browser's address bar.

We do not utilize automated decision-making or profiling mechanisms that produce legal effects or significantly impact you.

2) Data Collection When Visiting Our Website

If you use our website purely for informational purposes (i.e., browsing without registering an account or placing an order), we only collect the standard data that your browser automatically transmits to our server. These are recorded as "server log files" and include:

  • The specific pages or products visited

  • Date and time of your access

  • The volume of data transmitted (in bytes)

  • The source or referrer URL from which you arrived at our page

  • The type and version of the browser you used

  • The operating system running on your device

  • Your IP address

This data processing is technically necessary to ensure the stability, security, and smooth functionality of our online store. We do not share this data or combine it with other data sources. However, we reserve the right to review these log files if there are concrete indications of unauthorized or unlawful website use.

3) Cookies and Tracking Technologies

3.1 Functionality and Types of Cookies

To make your shopping experience at Elena’s Loft seamless and to enable specific features (such as retaining items in your shopping cart), we use cookies on various pages. Cookies are small text files stored locally on your device.

  • Session Cookies: These are necessary for basic store operations and are automatically deleted as soon as you close your browser.

  • Persistent Cookies: These remain on your device for a specified period, allowing us or our third-party service partners to recognize your browser on your next visit. This helps save your preferences and speeds up loading times.

3.2 Managing Cookie Settings

You can configure your browser settings to notify you whenever cookies are being set. This allows you to accept them on a case-by-case basis, exclude them for specific scenarios, or block them entirely. Every browser manages these preferences differently:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data

  • Safari: Preferences > Privacy > Cookies and website data

  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data

  • Microsoft Edge: Settings > Site permissions > Cookies and site data

Please note that disabling cookies completely may limit your access to certain interactive features and functionalities of Elena's Loft.

4) Contacting Us

When you reach out to us via our contact forms or by emailing info@elenasloft.com, personal data is collected. The data requested in a contact form is clearly displayed on the form itself.

Any information you provide during this communication is stored and used strictly for the purpose of handling your inquiry, resolving your questions, or managing the technical administration associated with your request. Once your inquiry has been completely resolved, your personal data will be deleted, provided there are no lingering statutory commercial or tax retention laws requiring us to keep it.

5) Account Creation and Contract Processing

We collect and process personal data when you voluntarily provide it to us to open a customer account or during the checkout process when completing an order. The required data fields are visible within the respective registration and checkout forms (typically including your name, shipping address, billing address, email, and phone number).

You can request the deletion of your customer account at any time by contacting us at info@elenasloft.com.

We retain and use your data to execute your purchase contract. Following the complete delivery of your order or the deletion of your account, your data will be restricted from further use and archived. It will be permanently deleted after the expiration of statutory tax and commercial record-keeping periods, unless you have explicitly consented to the continued use of your data.

6) Direct Marketing and Communications

6.1 Email Newsletter

If you subscribe to our brand newsletter, we will regularly send you updates regarding our seasonal edits, new arrivals, and special promotions. The only mandatory requirement to receive these updates is a valid email address.

We employ a double opt-in registration method. This means you will only receive marketing emails from us after clicking a confirmation link sent to your provided email address. This ensures that you are the actual owner of the email account. You can unsubscribe from our newsletter at any time by using the "unsubscribe" link included at the bottom of every email, or by messaging us directly.

6.2 Customer Updates

If you have purchased an item from Elena’s Loft, we may occasionally send you email updates regarding similar products or collections that complement your previous purchases. You have the right to object to this use of your email address at any time without incurring any costs other than the standard transmission rates.

7) Data Forwarding for Order and Payment Processing

7.1 Shipping and Logistics

To fulfill our contractual obligations and deliver your purchases, your personal shipping details (name, delivery address, and phone number, if required) are securely shared with our designated fulfillment and shipping partners entrusted with your delivery.

7.2 Payment Processing Service Providers

  • PayPal: When selecting PayPal, credit card via PayPal, or direct debit via PayPal, your payment details are forwarded to PayPal (Europe) S.à r.l. et Cie, S.C.A. for processing. PayPal reserves the right to conduct credit checks for specific payment options to protect against fraud and assess creditworthiness. You can view their complete data practices via the PayPal Privacy Policy.

  • Credit Cards and Regional Options: All direct payment gateways utilized on our platform adhere to strict security standards managed by the PCI Security Standards Council to safeguard your transaction details.

8) Order Review Reminders

We value your feedback on the quality, fit, and texture of our collection. If you grant us explicit consent during or after your purchase, we will send you a one-time email reminder inviting you to review your ordered items. You can revoke this consent at any moment by sending a simple notification to info@elenasloft.com.

9) Online Marketing and Analytics Platforms

9.1 Data Tracking (Meta Pixel and Google Analytics)

To better understand user behavior, optimize our website layout, and provide relevant advertising across digital spaces, our platform integrates standard optimization tools:

  • Google Analytics / Google Ads: This tool uses cookies to generate statistical reports regarding how visitors interact with Elena’s Loft. To protect your privacy, we ensure that your IP address is truncated and anonymized before being transmitted. You can download the Google Analytics Opt-out Browser Add-on if you wish to block this tracking across the web.

  • Meta Pixel (Facebook/Instagram): With your permission, this script tracks actions taken on our web shop after viewing or clicking a Meta advertisement. This helps us ensure our marketing campaigns remain relevant to our community. The collected data remains anonymous to us as the store operator.

10) Rights of the Data Subject

As a valued user of our store, you hold comprehensive rights regarding how your personal information is managed. You have the right to:

  • Access: Request clear details about what personal data we hold about you.

  • Rectification: Demand the immediate correction of inaccurate or incomplete personal information.

  • Erasure ("Right to be Forgotten"): Request the deletion of your personal records, provided they are no longer required to fulfill active contracts or legal tax requirements.

  • Restriction: Request that we temporarily halt the processing of your data under specific conditions.

  • Data Portability: Request a copy of your personal data in a structured, machine-readable format.

  • Withdraw Consent: Revoke any marketing or tracking consent you have previously given us at any time.

10.1 Right to Object

If we ever process your data based on a legitimate business interest, you maintain the absolute right to object to that processing at any time based on your unique situation. If you object to processing for direct marketing purposes, we will stop using your data for those campaigns immediately.

11) Data Retention and Storage Durations

We do not keep personal data longer than necessary. The criteria used to determine our storage periods include:

  • The duration of our active relationship with you (e.g., maintaining an open customer account).

  • Whether there is an active legal or financial obligation requiring record retention (such as Canadian or international tax and commercial laws governing business transactions).

  • Whether retention is advisable considering our legal position (such as applicable statutes of limitations or litigation tracking).

12) Customer Support

For any questions regarding our data practices, to view what information we have on file, or to exercise your privacy rights, please contact our dedicated support channel:

Elena’s Loft Support Email: info@elenasloft.com